Post by account_disabled on Dec 23, 2023 4:49:06 GMT -6
Standard ad text in Google search results consists of a headline, two lines of text, and a visible URL. But what if the user doesn't have enough information and needs more? Thanks to the extension of ads, you can provide him with this information and help him decide that buying from you is the best choice for him. So, what options can you use to expand ads in AdWords? By using the ad extension feature, you can display additional information in a standard text ad, such as an address, phone number or links to subsites (SiteLinks). By expanding your ad text, you can help customers get more information about your business and what it offers. Even before you decide to use this function, think about how you want to reach customers and what data you want to simplify their purchase .
Let's take an example : you C Level Executive List promote flower delivery only in Prague. This means for you that you need to target local (relevant) customers. In this case, use the location extension function to target them in more detail. Don't know how to do it? Read on to learn not only how to add this feature to your campaign, but also other helpful tips. Ad extension formats and display options Before you learn how to add ad extensions to your campaign, take a look at the possible formats and impressions. Extension by location By adding a location extension feature to your campaign, you'll help customers in your area find you. The location extension includes the business address and phone number . This type of extension will appear on Google, on Google services (Maps) and on the Google search network. image Example of location extension in practice image Extension by location after clicking on the "show address map" option Tip : Multiple locations can be added to a campaign.
The user will be shown the one closest to him. Extension with telephone functions If you display a phone number in your ad, "mobile" users will be able to click and call you directly. This function will be displayed to those who use a mobile device to access the Google.cz website or Google voice search services, Google Mobile App or Google Maps for mobile phones. image Extension with telephone functions Tip : With Call Metrics (available to a limited number of customers in the US for now), you'll be able to see details about the calls your ads generated across all devices. If you're interested in enabling call metrics, let Google know by filling out this form . Links to subsites (SiteLinks) By using this feature, you can display additional links to content located outside of the landing page . Links to subpages will be displayed on the Google.cz website and on the partner pages of the Google search network.
Let's take an example : you C Level Executive List promote flower delivery only in Prague. This means for you that you need to target local (relevant) customers. In this case, use the location extension function to target them in more detail. Don't know how to do it? Read on to learn not only how to add this feature to your campaign, but also other helpful tips. Ad extension formats and display options Before you learn how to add ad extensions to your campaign, take a look at the possible formats and impressions. Extension by location By adding a location extension feature to your campaign, you'll help customers in your area find you. The location extension includes the business address and phone number . This type of extension will appear on Google, on Google services (Maps) and on the Google search network. image Example of location extension in practice image Extension by location after clicking on the "show address map" option Tip : Multiple locations can be added to a campaign.
The user will be shown the one closest to him. Extension with telephone functions If you display a phone number in your ad, "mobile" users will be able to click and call you directly. This function will be displayed to those who use a mobile device to access the Google.cz website or Google voice search services, Google Mobile App or Google Maps for mobile phones. image Extension with telephone functions Tip : With Call Metrics (available to a limited number of customers in the US for now), you'll be able to see details about the calls your ads generated across all devices. If you're interested in enabling call metrics, let Google know by filling out this form . Links to subsites (SiteLinks) By using this feature, you can display additional links to content located outside of the landing page . Links to subpages will be displayed on the Google.cz website and on the partner pages of the Google search network.