Post by account_disabled on Dec 23, 2023 4:52:36 GMT -6
Whether you are just starting out with PPC advertising or have been managing it for some time, in this series you will find useful advice, including tips for working with PPC tools. Last time we got acquainted with tools for estimating ad performance, today we will focus on tools for creating keywords and for diagnosing ads. There are days (or segments) when you can come up with hundreds of quality keywords. Other times, on the other hand, you are happy to come up with at least a few. Moreover, even if you are in a creative mood and come up with a lot of relevant words, you can be sure that you have forgotten some. It is for these cases that there are tools for creating keywords.
Keyword suggestion for B2B Email List Sklik After logging into your Sklik account, under the " Tools " tab, you will find the " Keyword Suggestion " link. After entering a keyword in the field and pressing the " Search keywords " button, various keywords or phrases containing your keyword will be displayed. If you also check the " Commercially related words " box, then you will be shown words and phrases that do not contain your word. This is especially useful when looking for new topics or areas to focus on when creating a campaign. In this way, you can create keywords and reports that are not directly related to the search term, but users relevant to you may be interested in them . However, in addition to the new keywords, the tool will also offer you "something extra".
For these words, Sklik will show you: " Search " - how often the word is searched, " Annual trend " – searches for the given word in individual months, " Competition " - how much interest there is in advertising for a given word, „ Avg. price ” – the average price you pay for a click on the given word. image Keyword suggestion tool in Sklik As you can see, this tool is very good to combine with the position estimation tool that I described in the last part . In this way, you can quickly find out in one place how your new keywords will affect the campaign - how much you will pay for them, how competitive the ad will be and also how it will be subject to seasonality. Keyword suggestions for AdWords After logging in to your AdWords account, you will find the " Keyword Suggestions " link under the " Reports and Tools " tab .
Keyword suggestion for B2B Email List Sklik After logging into your Sklik account, under the " Tools " tab, you will find the " Keyword Suggestion " link. After entering a keyword in the field and pressing the " Search keywords " button, various keywords or phrases containing your keyword will be displayed. If you also check the " Commercially related words " box, then you will be shown words and phrases that do not contain your word. This is especially useful when looking for new topics or areas to focus on when creating a campaign. In this way, you can create keywords and reports that are not directly related to the search term, but users relevant to you may be interested in them . However, in addition to the new keywords, the tool will also offer you "something extra".
For these words, Sklik will show you: " Search " - how often the word is searched, " Annual trend " – searches for the given word in individual months, " Competition " - how much interest there is in advertising for a given word, „ Avg. price ” – the average price you pay for a click on the given word. image Keyword suggestion tool in Sklik As you can see, this tool is very good to combine with the position estimation tool that I described in the last part . In this way, you can quickly find out in one place how your new keywords will affect the campaign - how much you will pay for them, how competitive the ad will be and also how it will be subject to seasonality. Keyword suggestions for AdWords After logging in to your AdWords account, you will find the " Keyword Suggestions " link under the " Reports and Tools " tab .